Why KPIs Don’t Work — and What to Do About It

You set KPIs, but the team only pretends to work?

Everything seems correct: goals defined, CRM configured, bonuses in place. But the outcome is purely formal:

• Reports are filled at the last minute.
• The plan is on the wall, but not in people’s minds.
• The manager ends up being the main motivator — manually, every day.

The issue isn’t “bad employees.” KPIs lose meaning when goals are detached from behavior, and traditional motivation methods no longer work.

Why KPIs Lose Their Power

1. Goals aren’t integrated into daily practice
2. Employees know the number (e.g. 10 calls a day), but don’t feel its relevance. KPIs fade into the background.
3. No sense of progress — only the finish line
4. Like a game with no levels, just “Win.”
5. Shirota introduces progress: visual bars, ranks, achievements. It adds excitement to numbers.
6. KPIs are seen as control, not support
7. They’re linked with pressure: “Hit the plan — or else.” Engagement drops.
8. The manager becomes a micromanager
9. Constant reminders and pushing are required. This drains both leaders and teams.

How to Engage Without Pressure

What if KPIs became part of the game?

Shirota achieves this with behavioral patterns — for example, “Consistency.”

How it works:

• Big goals turn into daily micro-steps.
• Visual progress: progress bars, leaderboards, achievements.
• The system provides reminders, tips, and feedback automatically.
• KPIs become part of game mechanics — engaging, not oppressive.

Case Example

In a logistics sales department, the “Consistency” pattern was implemented.

After 2 weeks, 70% of managers started updating CRM daily, without external pressure.

Why? They could see their own progress and began competing with each other.

What Shirota Provides

Shirota isn’t “points for tasks.” It’s a behavioral growth platform:

• Behavior turns into habits.
• Goals turn into a game.
• Managers stop being the sole motivators.

You gain analytics not only on results but also on the process: who’s engaged, where rhythm is lost, what’s effective.

KPIs and Gamification: Bringing Goals to Life

Goals work when they’re part of daily activity.

Shirota helps motivate without pressure — through action, progress, and excitement.