It seems like everything has been done: motivational meetings, call challenges, a leaderboard on the wall.
But a week later, silence returns:
- One person makes a push — and burns out.
- Another is “not in the mood.”
- The manager ends up doing everything manually again.
This is motivational chaos: no system, only short bursts.
Why Manual Motivation Doesn’t Work
In B2B sales, motivation follows a cycle: push → overheat → decline.
- Challenges without logic last three days and are forgotten.
- Everything depends on the manager, who constantly reminds and pushes.
- No habits are formed, so activity doesn’t stick.
Manual motivation means the manager is always the “battery.”
A system means energy is built into the process.
What a Gamified System Is — and How It Works
A gamified system is not “points for the sake of points.”
It’s a structure where every element reinforces the others.
In Shirota it works like this:
- Missions — daily, weekly, or quarterly goals. Example: “Update deals in CRM five days in a row.”
- Behavioral patterns — consistency, engagement, mentorship.
- Ranks and leaderboards — not just competition, but visible growth.
- Visual progress — progress bars, team reactions, and feedback loops.
It’s not random challenges, but a structured path to results.
Behavioral Patterns = Stability
The foundation of gamification is not tasks but behavior.
This makes the system sustainable and rhythmic.
Examples of Shirota patterns:
- Consistency — small actions every day, building rhythm.
- Engagement — helping colleagues, giving feedback, being active.
- Mentorship — experienced employees support newcomers, both grow.
Case Example: From Chaos to System in 3 Weeks
In a logistics sales department, Shirota implemented:
- Missions
- The “Consistency” pattern
- Leaderboards
- Support from Lorana (AI guide)
After three weeks:
- CRM is updated consistently.
- Engagement has grown.
- The manager stopped being a manual motivator.
What Shirota Provides
- Builds gamified mechanics: missions + behavior + feedback.
- Includes ready-to-use scenarios for Bitrix24 and B2B sales.
- Adds AI guide Lorana: detects when rhythm breaks, encourages, and gives real-time feedback. Supportive, not controlling.
- Tracks, analyzes, and visualizes data: rhythm becomes part of the culture.