The CRM is in place. Scripts are written. Calls, meetings, and deals are supposed to be logged.
But in reality:
- Data is entered retrospectively.
- Meetings are forgotten.
- Logging depends on mood.
- Friday reports feel like a heroic act.
As a result, the CRM becomes a dead zone.
The manager turns into a reminder machine — controlling, checking, pushing every day.
Why Teams Ignore CRM
Because they don’t see meaning in it.
For most employees, CRM is:
- reporting for the sake of reporting,
- “done and forgotten,”
- a tool of control, not support,
- actions without feedback.
No dynamics = no engagement.
Employees don’t feel that their actions make a difference.
Why Standard Approaches Fail
- Reminders exhaust both managers and teams.
- Penalties cause passive resistance.
- Motivational meetings last until Monday.
CRM remains something to “finish by the end of the week.”
What Shirota Does
Shirota doesn’t replace CRM — it brings it to life.
It’s not about “points for the sake of points” and not about creating a new system.
Shirota adds liveliness to everyday actions.
It drives behavior through rhythm and feedback, not control.
How Shirota Revives CRM
- Consistency Pattern
- Small daily steps instead of last-minute reporting. Each action becomes visible progress.
- Gamified Actions
- Calls, meetings, and CRM updates turn into missions, challenges, and daily rhythm. Goals and emotions are added to the process.
- Visual Feedback
- Progress bars, leaderboards, micro-achievements. Employees see results and contribution. The interface feels alive.
- Lorana, the AI Guide
- Provides reminders, support, and gentle nudges. Not controlling — but helping to move forward.
Case Example: CRM Without Pressure
In a logistics company, Shirota was integrated on top of Bitrix24.
Within 2 weeks, 70% of managers started logging data themselves, without reminders.
They saw results, felt contribution, and even competed with each other.
CRM came alive. Manual control disappeared.
CRM Can Be About Progress
When CRM becomes part of a live process — not just reporting — the team works independently.
Shirota creates an environment where people want to participate.